Simple Different Ethics
The user first approach
Part of Simple Differents' ethics and SimDif 2's design is to guide its users as they build websites. Encouraging them to create and organize content that their readers would like to see. This is the best way to structure their sites for Google.
Simple Different is driven by a set of ethics as they develop, educate, and offer useful services to the world
Business with ethics, an odd couple?
It depends which one is placed first. When creating an online service, if profit is put first, it will often have a stereo-typical impact where the entire user experience is built to funnel people into paying customers.
A well known example of this is how social networks and e-commerce sites will do their best to weaponize cookies. Collecting information about users, profiling them, and spying on their online behavior. Some even resell their findings to shady marketing companies. That’s business as usual.
Nowadays, under pressure and pushed by regulations, businesses have to install a button on their website for the user to accept these cookies when they arrive at the site. Most do not understand the purpose of the cookies, or what they are accepting.
Placing service before profit
Creating an online service that prioritizes a user first approach is often incompatible with the expectations of venture capitalists and other money driven investors.
The industry has been driven by the success of services built on the ability to take advantage of their users lack of knowledge. And very rarely on the public recognition of their usefulness.
Alternatively, when creating a new service, the driving intention can be to support the users and the quality of their experience. Offering something that users recognize as respectful and helpful, and subsequently turning a profit. In this way, business and ethics can work well together.
If you place ethics before business, there is a solid and mutually beneficial alternative
Services can be designed to be useful and supportive, providing value to the customer. Consequently gaining trust and fostering continued collaboration.
It is unnecessary to collect and share the customers information for company gains. Another form of respect is erasing customers personal data, if and when they decide not to use the service anymore.
When it comes to welcoming clients, respecting the pace at which they learn, and protecting their personal data, good intentions aren't always enough. Actively respecting their privacy while providing them with a solution is the ethical way.
Lots of website builders are designed to maximize conversions and margins
What kind of websites do they help their users create?
These services are set up to quickly sell the image of what most people believe is a good website. They are pushing beginners who haven’t yet been given the opportunity to understand what a website is, to pay as early as possible.
Marketing oriented website builders have users start their sites by:
• Making them choose a pre-made template, without regards to their content organisation, or their reader's needs and expectations. When it is the latter that form the essential qualities of a good website.
• Inviting users to make their first choices focused around choosing a big and beautiful header picture, that will most likely be replaced with a less professional one.
• Making users believe a myth that the quality of their site depends on the add-ons they can purchase. Often giving up the chance to teach the importance of content quality and organisation.
• Making them think that purchasing their own domain name 'right now!' is vital. Rather than giving them time to think, or guidance to choose the right one.
• Suggesting that SEO is only about a list of keywords in the metadata, rather than emphasising the reality of website optimization. For example, using one page per topic and choosing the right titles are much more important than keywords.
If anything like above, it is not about providing a service or helping, it is primarily about selling. A closer look at the situation reveals this to be a violation of trust.
Simple Different believes in educating and offering alternative solutions
A website creation app
SimDif 2 is an app to create full websites, all from a phone without any technical knowledge.
Make a site by adding pages and blocks and then adding content. Blocks make pages, pages make sites. It works on phones, computers, and tablets.
Who is it for?It is for anybody that wants to create a website, hassle-free. The majority of users today are small business owners, communities and clubs, entrepreneurs, and people selling services.
Why was it created?Simple Different developed SimDif 2 to meet the website creation needs of people all over the globe. To help people create a presence on the web and have a platform to manage their site.
Readily available in 11 languages, the app is designed with translation purposes in mind. And thanks to BabelDif (a translation tool developed alongside SimDif 2), the app can be translated into many different languages.
The goal is to support many languages and cultures, especially those that are underrepresented on the internet. And to help people of those languages achieve something of real value for themselves and their communities.
Does it cost?
Hosting is free of charge for all sites.
To check out the features and price of each version, go here.
A Genuine Social Impact Venture
2 billion NEW Internet users around the world are ready to discover the web. They will begin to feel the need to build their place on the web.
A free website builder app working from any mobile device, in any language, is an important empowerment tool.