How to do Search Engine Optimization like a Pro
What is SEO?
Search Engine Optimization is the work of convincing search engines like Google that your website is a valuable resource for people searching for what you offer.
By making sure that your site answers visitors’ questions, based on what they searched for, you can improve your website's visibility in search results.
What is POP?
POP is a professional SEO tool which is designed to help you write content that will appear in more search engine results pages.
With POP integrated directly into SimDif it's now easier to create a website which has the right content on each page, and the necessary technical details to be found on Google.
How does POP work?
POP analyzes your website and its competition on Google to tell you the most important words and phrases, and where to put them, for better visibility in search results.
When you Audit a page with POP, you receive a score along with easy-to-follow advice. Getting a score of 70% or higher usually leads to a better position in Google.
How do I use POP?
When you are ready to optimize a page, go to the “G” tab in the SimDif app and tap on POP SEO. You will find details of POP’s exclusive offer for SimDif users, which makes one of the leading SEO tools available for a tiny fraction of the regular price.
You start by choosing a main keyword phrase, one that best represents the subject of your page. POP will then gather information from your website and from Google to suggest additional keywords in support of your topic to help improve your SEO.
Choosing the right target keyword phrase
Picking a main target phrase is the key step for you to get right if you want to succeed in improving your site’s appearance on Google. Think about what words or expressions your potential customers might use when searching for what you offer. Location can be very important. For example, if you have a page about family-friendly activities in Paris, your target keyword could be "things to do in Paris with kids" or "family activities in Paris."
Once you have chosen your main keyword, POP can help you:
• Put the most important words and phrases in the right places on your page.
• Add keywords to your Titles.
• Understand how many words you need to write to compete with other websites on Google.
Getting your website higher on Google with POP
POP is very user-friendly, and you don't need any prior knowledge of SEO to use it and see improvements in your website's position in search engine results.
When you Audit a page with POP, you will receive:
• An Optimization Score for your page.
• Advice on how to improve your page content and score.
After making improvements based on POP’s advice, wait 10-14 days for Google to recognize your changes. You can then make a new audit to update your score and further optimize your page.
Currently supported languages:
Chinese (Simplified & Traditional), Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Thai
Please Note: If you do not see POP SEO in the 'G' tab, it means your website's language is not yet supported.
POP and SimDif are working on supporting more languages. We will update you in the SimDif app as more are added.
SimDif is the first website builder app offering the same features on your phone as on computers.
