How to be found on Google: 17 things worth knowing
SEO, Search Engine Optimization, sounds like a job for specialists. Most of it isn't. Most of it is making sure your website clearly says what it's about, in the words your visitors actually use, and that Google can find its way around it.
The work that actually gets your site to appear in search results is work you can do yourself, one thing at a time. The rest is technical detail that either your website builder handles for you (at least when it's SimDif), or that matters far less than people think.
What's true for Google is increasingly true for AI search tools: ChatGPT, Perplexity, Google's own AI Overviews. They're all trying to find pages that genuinely help people. Write for your visitors and you've done most of the work for all of them.
Here are 17 things worth knowing about Search Engine Optimization, grouped by where they fit in the work of building, publishing, and improving your site.You don't have to do them in order. Pick the one that matches what you're working on right now, do that, and come back for the next one later.